On the eve of Global Entrepreneurs Week (GEW), I thought I would let you know how Global Entrepreneurs Week fits in with our business.
The diary is bursting at the seams, or should that be, it is full of multi-colour double booked events where we mingle with likeminded. But what is GEW really about? What makes a company and entrepreneurial business, what makes it useful for other entrepreneurs?
By being an accounting provider, where the coaching and supporting of the client-base is an essential part of the business model, by being proactive and engaged with our clients. We feel that their growth and profitability is a testament of our hard work. They reward us for it, but nothing is better than to see a company flourish and be adaptable.
In the current climate, it is not just passion that drives your business; it’s the ability to be adaptable. What is your latest adaptation? Even if the idea is not your own, use a unique approach or adaptation to make sure your customer/client is happy. By being consistent, unique, ideally personable and genuine you will be able to build a base for your clients that they can rely on.
We often get the question what makes us a different accountant to someone’s business. We’ve even been asked by other accountants why they should keep in contact with us. Let me try and explain it with the following example:
Just like accountants, there are a lot of car mechanics. They all have their specific field of expertise; if you look at Kwik Fit they are very good and quick at changing your exhaust and tires, just as some accountants are able to transact your VAT very quick. We are a bit like engine tuners, if you’re going to drive from London to Manchester we’ll make sure you get the most out of your petrol. That means checking the aerodynamics, the tire pressure, the correct injection volume and timing; all this will get the most out of your engine. We might even be able to help you install a turbo on your engine.
In case you feel that one of your cylinders is misfiring or just would like to have a chat to see if you could benefit from a change of oil; don’t hesitate, if you do so it might be too late.
Wishing you all a very good GEW and let us know how you’d got on.